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Holland Startup is the best place for young entrepreneurs to succeed. The partners and staff at Holland Startup have successfully founded multi-million dollar companies and will guide you through the process of venture building. Exceptional individuals with ambitious attitudes and a yearning desire to build are our targets.


We build for the love of building. Holland Startup staff is composed of passionate, dedicated and ambitious humans that truly enjoy what they do. A healthy work-life balance is a mantra of the leadership team but that doesn't mean we don't work hard!

Life in Utrecht

Charming to the core, the city of Utrecht houses the largest university in the country along with several other high education institutions and a bustling economy. A young population inhabits this fourth largest Dutch city, which boasts beautiful canals with wharf cellars housing cafes and terraces all along the water. It's a historical masterpiece with a modern flare ripe to house the next big startup scene. 




Join Holland Startup to solve global problems and build a company in Utrecht


Ideas are in no short order around Holland Startup but hands are. We want to empower young entrepreneurs to grow as professionals and change makers by building out ventures as a team.


Holland Startup has developed a proprietary venture-building program in order to build globally scalable companies in teams. Two young entrepreneurs will set out on this process together along with the staff at Holland Startup. You will eventually cofound and hold shares in your own company.


Located in the heart of Utrecht, our office is home not only to amazing staff but also to marvelous physical structure including a renovated World War II bunker. 

Who we fund

People matter most. We will assemble the best business developers, computer scientists, engineers and world-class cofounders. Ambition, dedication and perpetual drive excite us. 



Holland Startup plays a key role in building the Entrepreneurial Ecosystem in the Utrecht region: they not only connect university graduates to new business and growth experience, they also provide a structured program to further develop these young talents.

Utrecht Center for Entrepreneurship

Dr. Erik Stam

Holland Startup provides a long term orientation on building startups in the Utrecht Ecosystem.

Prof Dr. Erik Stam

Heiko Packeiser

"Support from the beginning till the end, as well as a Netherlands-wide startup ecosystem - awesome!"

Heiko Packeiser, Co-Founder & EIR

Kale Jewell

The crew at @HollandStartup! - Graduate? Thinkin' about starting a company? Check them out!

Kale Jewell, Student University Utrecht

Jonathan Pothuis

"I learned that by applying Holland Startup's ideation process correctly one can research ideas faster and avoid wasting too time."

Jonathan Pothuis. Entrepreneur in Residence


Please check back frequently for current opportunities with Holland Startup

Become co-founder of a startup that will facilitate the sharing economy

About the startup

Imagine you lend out your car to a friend. You trust him as a driver and a person. Still, bad things happen. What if an accident occurs? You could use you own insurance to cover the damage, but wouldn't that feel unfair? Only imagine what this would do to your premium.

Your friend on the other hand, has no way to insure himself for your car. It is not his possession. If the damage is too expensive, this could turn out to be a very nasty situation.

Obviously these types of situations occur on a daily basis. Carsharing and lending is rapidly becoming the predominant means of transportation in overcrowded cities. Why can't our insurance system facilitate this in a fair way?

The mission of the startup is to bridge the gap between the sharing economy and the antiquated insurance industry. Creating an on-demand service for users. And niche coverage for insurance companies. Using Blockchain technology as a disruptive business model.


Read more

We are looking for an Entrepreneur in Residence team member for Tiemen!

Who are you?

First, and thus most important, you are passionate about people and their learning & development. Second, you have exceptional communication skills. This means you know how to communicate in a team, in a direct and open way. Besides this communication internally, you have skills in public communication as well; being able to provide information and insights to an audience clearly and concisely. And finally, you are dedicated to the goal, by having a get sh*t done attitude.

Shortly, you are the one with:

  • A passion for Learning & Development
  • Exceptional communication skills (team & public)
  • A get sh*t done attitude

Read more


In one sentence, what is it that Holland Startup does?

Holland Startup builds startups and ultimately real companies together with young entrepreneurs while providing the experience, knowledge and idea's.

Why should I join Holland Startup?

We are able to provide you with everything you need, to successfully become an entrepreneur. Additionally, we are motivated to help your company succeed from the very start, as opposed to simply providing subsidies or helping when you already have a viable product. But if you are in doubt, why not pass by to talk about it?

I have my own startup idea already; can I still join Holland Startup?

Yes, although the general goal of Holland Startup is to provide incoming young entrepreneurs with a problem/solution/idea, you are welcome to bring your own. Together we will look at the viability of the idea using our knowledge, insights and expertise.

Do I get paid to build a startup?

Holland Startup will provide you a €1000 a month research grant. Once your company generates revenue, you will pay yourself and your co-founder a salary from income generated by your company's sales. Additionally, you will possess a large equity stake in the form of shares in your own company!

How does it work with having shares in my startup?

If you join Holland Startup, you will get shares in your company. The exact amount depends on the number of co-founders. Holland Startup will also possess shares while remaining shares will be sold to investors just like any other startup. This is necessary to accelerate growth of your company.

I would like to have a meeting in order to talk about my idea/company/future, is this possible?

Feel free to give us a call, send a message via the contact form, or just pass by! Asides from those options, every Friday around 17:00 we have drinks at the HS Headquarter, Boothstraat 5 in Utrecht.

What are the chances that my startup actually works?

This is very difficult to determine, however we minimise the risk of failure by establishing our standardized process and building startups in teams. Via providing experience and theories from various backgrounds, the high failure rate is mitigated for a young entrepreneur who joins Holland Startup!

What if the startup does not work?

Our staff has extensive experience in evaluating viability of ideas and startups. We are able to recognize when a startup does not have the potential to become a success and when a pivot is necessary.

The most important aspect is the team!

Research has shown that a balanced team will bring forward amazing ideas and solutions. Thus, together we evaluate when the idea will not work, and we are able to provide you with new ideas to start something else, without losing your time and other resources.

Is Holland Startup an incubator?


Incubators are solely involved in the startup for a limited time period. Additionally, teams only join after already having assembled their own team, found a solution or an idea and a viable product.

Holland Startup is not an incubator; we actually start by validating ideas in the market to contribute to our idea library. Next, we find motivated and creative individuals and assemble matching teams. Then together with these teams, we achieve a problem/solution fit and turn it into a business.

Holland Startup runs a standardized step-by-step company building process that turns any given idea into a successful business and is in it for the long run. It is important to us to offer support from the very start until a mature company. This makes us unique, since it is not done by anyone in the Netherlands yet.

Where can I sign up?

We do not have a formal application for young entrepreneurs. Holland Startup aims to facilitate the growth of an entrepreneurial ecosystem across the Netherlands and thus we value open dialog with prospective young entrepreneurs and potential cofounders. Please get into contact with us if you are interested in joining Holland Startup.

I have more questions, who should I contact?

You can send us a message (via the contact form), give as a call (details found on the contact page), or just pass by at our office! We will provide you with the answers to all of your questions, together with a cup of coffee, tea or a beer.