• We are what we

  • Repeatedly do.

  • Excellence then,

  • is not an act,

  • but a habit

  • - Aristotle



Robbert Jan Hanse

Founder & CEO


Serial Entrepreneur, product strategist, consumer marketer and proud father-of-two. Robbert Jan Enjoys developing disruptive technologies, features and business models for stodgy old industries. Robbert Jan is the visionary behind Holland Startup, the first Dutch venture builder. He is driven and energized by helping entrepreneurs to reach their highest potential and purpose.

On his way to Holland Startup, Robbert Jan co-founded Spotney.com a pan-European BigData E-Mail Publisher. Before joining Spotney.com, Robbert Jan spent 10 years as co-founder and VP Sales of E2Ma, an European Online Lead Generation company. His career began in the online media & gaming industry before discovering his calling as a marketing technology entrepreneur.

Robbert Jan graduated from HZ University of Applied Sciences and holds a Bachelors degree in Business Engineering.

Maurice Bakker

Founder & COO


Maurice has extensive experience as both an entrepreneur and corporate executive. This husband and proud father loves to inspire and help entrepreneurial talent flourish during the venture building process. Result-oriented by nature, Maurice strives on identifying common ground between people and organizations, setting clear parameters for all stakeholders and maximizing positive results.

Maurice is currently a partner of the Planschade Instituut, an advisory board member of Hogeschool Utrecht and the Utrecht University of Applied Sciences. He has held executive positions for ABC Nova., Young NLingenieurs, JCI Ankara and Waverley architects.

Maurice holds an MBA with a major in strategic management and two Bachelors degrees in Business Administration and Management Economics and Law.